Media & EntertainmentDespite content clampdown, Chinese fans flock to Bilibili World and snap up merchStudents cosplaying as "Demon Slayer" characters take a selfie at a Sony Group booth at Bilibili World in Shanghai. (Photo by Shunsuke Tabeta)TOMOKO WAKASUGI and SHUNSUKE TABETAJuly 11, 2026 04:12 JSTSHANGHAI -- The Bilibili World fan festival kicked off here Friday with no Japanese artist performances on the schedule, reflecting strained ties between China and Japan, but fans remained hungry for content from Japanese companies like Sony Group.