The Mirror
UK · 3 hrs ago
✦ 82✓ Factual
‘Chicken wine’ TikTok advert banned for saying drink can give 'emotional support'
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Quality 82/100
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Low partisan intensity — consistent with factual reporting✓ Fair headline
The UK's Advertising Standards Authority has banned a TikTok advertisement for La Vieille Ferme wine after ruling it violated advertising codes by implying the drink could provide emotional support or therapeutic benefits.
‘Chicken wine’ TikTok advert banned for saying drink can give 'emotional support'
The advert for La Vieille Ferme wine cannot be shown again in its current form, the ASA watchdog said, after it appeared to suggest the drink could have 'therapeutic qualities'
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