France 24
Europe · 2 hrs ago
◉ Centre
Champions League: What Qatar has gained from PSG's success on the pitch
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Quality 45/100
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◉ Centre ⚠ Misleading headline
The article examines how Qatar's ownership of Paris Saint-Germain has achieved its strategic goals through the club's sporting success and global brand development since the 2011 acquisition.
Champions League: What Qatar has gained from PSG's success on the pitch
After winning back-to-back Champions League titles, Paris Saint-Germain have achieved the goal Qatar’s sovereign wealth fund set itself in 2011 when it bought the club. After investing a huge amount of money, a quest for soft power, and a series of setbacks, PSG is today a global brand. And the Paris side, along with its Qatari backers, are looking ahead to new challenges.
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