Fast Company
US · 1 hrs ago
CEO of this $4 billion homebuilder says Sun Belt new home prices are down more than headlines suggest
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Doug Bauer, CEO of Tri Pointe Homes—America’s 19th largest homebuilder—thinks the phrase “affordability” gets overused.
“It’s a catchy term,” Bauer tells ResiClub. “You pull it up in ChatGPT or Webster’s dictionary, it’s what one person could afford to pay for that good or service, and everybody’s a little different.” Tri Pointe skews toward move-up buyers, he says, and his…
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