Times of India
AsiaPac · 1 hrs ago
'Celebrate handloom day like you marked friendship day': PM's appeal in Insta video
Prime Minister Narendra Modi on Thursday urged people to celebrate National Handloom Day with the same enthusiasm they showed for Friendship Day.Prime Minister Narendra Modi on Thursday urged people to celebrate National Handloom Day with the same enthusiasm they showed for Friendship Day, making a heartfelt appeal in yet another Instagram video aimed at connecting directly with Gen Z.In the video, PM Modi said that just as people enthusiastically exchanged friendship bands and celebrated their bonds with loved ones, they should now come together to honour India's rich handloom tradition. He encouraged citizens to buy and wear handloom products, saying that every purchase strengthens the livelihoods of lakhs of weavers while preserving the country's centuries-old cultural heritage."Just as
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