Casio finds new cash cow in once maligned 'cheap' watches

ElectronicsG-Shock maker to invest in growth with reserves to close gap with rivalsThe popularity of the Casio Watch series, featuring simple and retro designs, has helped boost Casio Computer's share price. (Casio)HIDEAKI HIGASHIURAJuly 19, 2026 13:25 JSTTOKYO -- Casio Computer's share price is picking up momentum on strong demand for inexpensive but well-designed products in its Casio Watch series, as its G-Shock lineup suffers slumping sales in China.