Cardi B Has Kulture Star in Grow-Good Beauty Campaign, Promises Daughter Will Own Company

9/2/2026 The rapper launched her hair-care brand in March. Cardi B, Kulture Kiari Cephus and Martha Stewart attend the Alexander Wang show during September 2025 New York Fashion Week on Sept. 12, 2025, in New York City. Dominik Bindl/Getty Images Cardi B’s Grow-Good Beauty is a family affair. Cardi had her daughter Kulture star in the hair-care brand’s fall restock campaign on Tuesday (Sept. 1). With kids throughout the U.S. getting ready to head back to school, Kulture will have something extra to brag about to her classmates. Wearing green pajamas and matching curlers in her hair, the 8-year-old shines in the heart-melting ad spot, which finds Kulture in the refrigerator sifting through healthy fruits and vegetables that make up the Grow-Good Beauty formula. Explore See latest videos, ch