Fast Company
Fast Company
US · 2 hrs ago

Burger King is revamping this fan-favorite menu item next—after its new Whopper led to an 8.5% boost in sales

Burger King continues to push the boundaries of its menu. After successfully revamping its flagship product—the Whopper—it isn’t stopping there. Today, Burger King announced that like it did with its burger, the chain is also giving its chicken nuggets an upgrade. In a new press release, the fast-food burger giant hinted at the new marketing direction it is repositioning itself toward: greater authenticity. BK asked customers to taste test its nuggets and sauces, and the verdict was a big…
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