Bumble is losing its Bumble-ness

Whitney Wolfe Herd returned to her role as CEO of Bumble in 2025. Dia Dipasupil/Getty Images Bumble fully removed its rule that women must message first and expanded how long they have to message. The changes make Bumble look quite similar to Tinder, its primary competitor. Both apps are sinking. Bumble is betting that a much-delayed AI revamp and a teased swipe-killer can keep it competitive. Bumble's buzz is sounding familiar. When Whitney Wolfe Herd left Tinder to found Bumble, she…