Whitney Wolfe Herd returned to the position of Bumble CEO in 2025. Patrick T. Fallon / AFP via Getty Images Bumble is launching a group-dating feature called "Plans," Business Insider has learned. Users will pay a fee to join a small group event. The feature will roll out in New York in a pilot test this week. Other dating apps are betting on group features, like Tinder's "Double Date" and "Events" tab. Bumble has "Plans" for you. The dating app is set to launch a new group-dating feature call