BTS comeback lifts South Korea's Hybe back into the black

Media & EntertainmentCountry's largest talent agency seeks growth drivers beyond flagship boy bandBTS performs at the half-time show during the final match of the men's 2026 FIFA World Cup on July 19. (Photo by Kosaku Mimura)NAMI MATSUURAJuly 29, 2026 07:29 JSTSEOUL -- Hybe, South Korea's largest talent agency, has logged a profit after three straight quarters of losses, following the return of K-pop supergroup BTS with its full membership.