Brazilian Cosmetics Maker Natura Launches Ekos Equilibrivm Line with Pop Star Anitta

Brazil · Business Key Facts —Strategic Partnership Natura is the official sponsor of Anitta’s Equilibrivm Tour, gaining direct consumer access through immersive concert activations across five Brazilian cities. —Limited-Edition Line The Natura Ekos Equilibrivm collection is a limited product line, potentially creating scarcity-driven demand that can boost near-term sales for the cosmetics maker. —Celebrity-Driven Branding…