Brazil’s New Betting Ad Rules Hit a Booming World Cup Market

Regulation Key Facts —The timing. New rules for Brazil betting ads take effect July 17, mid-way through a World Cup that has supercharged wagering. —The tournament haul. Operators are projected to clear about R$10.85 billion ($2.1bn) in net gaming revenue over the two-month World Cup window. —The surge. Monthly visits to betting sites are forecast…