BMW motorcycle unit pursues collaboration with India, China rivals: CEO

InterviewBrand name, heritage and quality play as big a role as low prices, says Markus FlaschBMW's motorcycles derive strength from brand name, heritage and quality, says Flasch. (BMW Motorrad)ITSUKI MIYAKEAugust 29, 2026 23:00 JSTTOKYO -- Japanese and European motorcycle makers face a tough competitive environment with the rise of lower-cost Chinese and Indian rivals. Markus Flasch, CEO of German automaker BMW's motorcycle brand BMW Motorrad, told Nikkei how the group is responding to the shifting global landscape.