BMW Korea expands customer benefits to defend market lead

BMW Korea is expanding financing incentives, membership benefits and after-sales services to lower the cost of purchasing and owning its vehicles. Customers purchasing a 7 Series through BMW Smart Lease can receive up to 1 million won ($723) a month for eight months, depending on the contract terms. Eligible corporate customers using an operating lease or rental program can receive an additional 2 million won. For the 520i, Smart Lease customers can receive 500,000 won a month for 10 months. Eli