Blue Elephant steps up overseas push with first US flagship

Korean eyewear brand Blue Elephant opens its first US store in Beverly Hills, California, on Thursday, marking the Korean label's entry into the American retail market. The 650-square-meter flagship, named Blue Elephant Beverly Hills, sits on North Beverly Drive in the Golden Triangle, the shopping district with a dense concentration of fashion and beauty labels and restaurants. The opening follows the brand's expansion into Japan. Blue Elephant said it plans to use the Beverly Hills store as a