Bidets and bobbleheads: Toto taps MLB sponsorship to boost US sales

CompaniesToilet seat sales double in 5 years, but there is still room to growA sales representative explains the features of a Toto Washlet in Chicago. (Photo by Azusa Kawakami)AZUSA KAWAKAMIAugust 16, 2026 06:33 JSTNEW YORK -- Japanese bathroom fixture maker Toto has doubled U.S. sales of its bidet toilets over the past five years, but with the products still relatively unknown here, the company has turned to a partnership with Major League Baseball.