Beyond the Concert: What BHIM festival London reveals about Ghana’s cultural diplomacy and soft power

Stonebwoy’s BHIM Festival London at OVO Arena Wembley can understandably be celebrated as another milestone in the international growth of Ghanaian music. But beyond the performance, audience numbers, and spectacle lies a more important question for Ghana: what happens when our culture successfully attracts international attention, and how do we convert that attention into lasting national value? That is where cultural diplomacy and soft power become relevant. Countries are experienced…