Before Jantar Mantar, a question of 26.8 million followers: Whose voice is Big Tech amplifying?

The lack of regulation of Big Tech has allowed algorithmic boosting of profiles and content to quickly make certain voices appear to represent the broader public. 4 min readJul 31, 2026 02:43 PM IST First published on: Jul 31, 2026 at 02:43 PM IST By Ronak Sutaria An unprecedented 26.8 million followers of a social-media account were gained in a matter of two months before the Jantar Mantar protests in Delhi. While the protests and the response constitute a separate discussion, the role of Big Tech in the rapid growth of a social-media account raises broader questions about how algorithmic boosting can amplify certain voices.In a recent podcast, Scott Galloway, NYU Professor and member of the University of California Board of Regents, outlined some critical questions about regulating the i