Business Insider
US · 34 mins ago
✦ 65◉ Centre
Beef prices are going to the moooooooon
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Quality 65/100
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◉ Centre ✗ Clickbait headline
US beef consumption is rising due to increased popularity among fitness enthusiasts and dietary trend followers, with support from federal health policy under RFK Jr.'s guidance.
Beef prices are going to the moooooooon
Getty Images; Alyssa Powell/BI
Red meat is having a moment. It's the OG protein at a time when America's protein obsession is peaking. MAHA influencers, avid gym-goers, and anyone trying to cool it with the processed foods are embracing steak, burgers, and roast beef with renewed enthusiasm. The federal government — particularly Health and Human Services Secretary Robert F. Kennedy Jr. — put beef at the forefront of the country's revised dietary guidelines.
This accelerated appetite for beef is
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