BBQ chief bets on AI for global expansion

Genesis BBQ Group is turning to AI, data and robotics to streamline store operations and maintain consistent product quality as the fried chicken franchise accelerates its global expansion. The company unveiled three growth strategies — “AX Transformation,” “Globalization 2.0” and “Sustainable Platform” — at its 31st anniversary ceremony held Tuesday at Chicken University in Icheon, Gyeonggi Province. Under its AX Transformation strategy, BBQ plans to integrate data from store management, custom