Basic Business? Platinum Pro? Premium Plus? Airlines have a naming problem—here’s how to fix it

In early July, Delta Airlines announced that it would begin offering a new category of fares for its Delta First, Delta Premium Select, and Delta One seat tiers. The Delta One option came with a name that felt like an oxymoron: “Basic Business.” According to Delta’s press release on the move, these “Basic” ticket options allow customers access to some premium onboard experiences, but at a lower price point and with some trade-offs—like reduced checked bag allowance and lower mileage earned.…