Basel’s world-beating pharma hub fights for place in new global order

The Swiss city of Basel is still one of Europe’s great pharmaceutical centres, but AI, geopolitics, new competitors and changing investment patterns are forcing it to fight harder for its place in the industry. Few cities in the world have an identity so tightly bound to an industry as Basel and pharmaceuticals. Roche and Novartis, two of the world’s biggest drugmakers, loom large over the city. Walk across any bridge in the city, and you can see the white stepladder towers of Roche on one side…