Business Insider
US · 2 hrs ago
✦ 78◉ Centre
Audemars Piguet and Swatch's new pocket watch collab has fans camping outside stores for days
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Credibility 78/100
Partisan intensity 25/100
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◉ Centre ✓ Fair headline
Watch enthusiasts camped outside Swatch stores across the US ahead of the May 16 launch of Royal Pop pocket watches, a collaboration between Swatch and luxury watchmaker Audemars Piguet.
Audemars Piguet and Swatch's new pocket watch collab has fans camping outside stores for days
A crowd gathered outside the Times Square Swatch store in the lead-up to May 16.
Bloomberg/Bloomberg via Getty Images
Watch fans are camping outside Swatch in Time Square for its Royal Pop launch with Audemars Piguet.
They've been lined up for days at Swatch locations nationwide.
The Royal Pop pocket watches sparked opinions, excitement, and lines ahead of their release.
Watch fans have turned a busy Times Square sidewalk into a campsite for Swatch's drop with luxury watchmaker Audemars Piguet
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