AT&T tops targets for wireless subscriber additions as bundle offers gain traction

July 22 : AT&T added more wireless subscribers than expected in the second quarter, as its revamped low-cost, unlimited plans along with bundled mobile and broadband offerings attracted value-conscious customers.Shares of the company jumped 5 per cent in premarket trading on Wednesday. The gains build on AT&T's broader convergence strategy of selling multiple connectivity services to the same household to reduce churn and increase customer lifetime value as U.S. telecom providers chase the same finite pool of users.AT&T in March launched OneConnect, a single subscription that bundles unlimited wireless service with home internet under one monthly bill. It has also rolled out customizable Build-A-Plan options and new entry-level wireless plans with more high-speed data, while continuing to