Asda makes major changes across all Express stores in 'major milestone'

What's OnShoppingAsdaThe change has been rolled out to over 500 Express stores15:49, 02 Sep 2026Asda has revealed it has completed the roll out of its new electronic shelf edge labels - known as ESLs - across all its Express stores, in what it called a "major milestone" for the supermarket.‌The retailer revealed last year that it would begin rolling out ESLs across its Express stores, after trialling the technology at its Manchester Oxford Road store. The supermarket said the change would offer shoppers more item-specific information at the shelf and simplify store operations for staff.‌Asda has now completed this rollout, with 1.2 million ESLs installed across its 517 Express stores. The store said the technology will replace colleagues having to manually swap out over 120,000 paper price