Are NZ journalists and PR practitioners really enemies? New research suggests otherwise

Getty Images In the world of media, newsroom reporters and public relations practitioners have long been cast as natural adversaries. One plays the nosy newshound, always sniffing around for a story. The other is often portrayed as the gatekeeping spin doctor, carefully controlling the flow of information. When journalists move into communications or PR – as many do in search of better pay and more stable employment – it’s jokingly known in the industry as crossing “to the dark side”. From the…