Arc’teryx is redesigning every product it makes to be fully recyclable

A decade ago, the best way to sell a product was to say it was sustainable. A new crop of startups promised a greener future through merino wool sneakers, dresses made from deadstock, and rain jackets without a trace of virgin plastic in them. Today, the fashion industry feels like a graveyard to these idealistic brands. Allbirds, once valued at more than $4 billion, was forced into a fire-sale acquisition. Amour Vert filed for bankruptcy. Everlane was acquired by an ultrafast fashion brand. It…