APR targets W500b in Europe as Amazon, Sephora sales surge

Korean beauty company APR said Wednesday its European sales reached 228.9 billion won ($163.8 million) in the first half, accounting for about 17 percent of total revenue. The company has expanded rapidly across both online and offline channels as it seeks to establish a major overseas market in Europe. APR opened official Amazon stores in the UK, France, Germany, Italy and Spain late last year. By June, sales in each market had increased more than eightfold on average from January, supported by