Apple will comply with ‘fairer’ App Tracking Transparency rules in the EU

App Tracking Transparency (ATT) is an Apple privacy initiative intended to allow iPhone owners greater control over how developers collect and use their data. However, the company was accused of treating its own apps more favourably than third-party ones. The company has now agreed to apply new rules to how ATT works throughout the EU, following an investigation by the German antitrust regulator …