Business Insider
US · 3 hrs ago
✦ 72◉ Centre
An internal memo shows LinkedIn's new marketing playbook: fewer staff, tighter budgets, and more AI
72Credibility
0Ratings
0Comments
AI Analysis
Credibility 72/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline
LinkedIn's marketing team is reducing staff and ad spending while increasing investment in AI tools, according to an internal memo from CMO Jessica Jensen following the company's recent layoffs.
An internal memo shows LinkedIn's new marketing playbook: fewer staff, tighter budgets, and more AI
LinkedIn CMO Jessica Jensen.
Arnold Jerocki/Variety via Getty Images
LinkedIn's marketing team is embracing AI as it cuts staff, an internal memo shows.
Marketing will also reduce its ad spending, according to an email from LinkedIn CMO Jessica Jensen.
LinkedIn says it's positioning itself for future success as it implements "organizational changes."
The marketing team wasn't spared from LinkedIn's layoffs on Wednesday.
LinkedIn chief marketing and strategy officer Jessica Jensen sent an email
Discussion 0 comments
Sort:
?
No comments yet — be the first to start the discussion!