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Business Insider
Business Insider
US · 7 days ago
78◉ Centre
An entrepreneur who made Oprah's 'Favorite Things' explains how to create a product that people are obsessed with
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Quality 78/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline

Tal Moore, cofounder of Popsmith, discusses how his stovetop popcorn popper made Oprah's 2024 'Favorite Things' list and shares his entrepreneurial advice on product development focused on aesthetics, experience, and flavor.

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An entrepreneur who made Oprah's 'Favorite Things' explains how to create a product that people are obsessed with
Tal Moore is the cofounder of Popsmith. Jason LeCras for BI Tal Moore's Popsmith popper made Oprah's coveted "Favorite Things" list in 2024. The entrepreneur said the product hit because of three things: aesthetics, experience, and flavor. His advice to other entrepreneurs is to start by creating one really good product, then expand. Popsmith cofounder Tal Moore beat the odds when Oprah chose his high-end stovetop popcorn popper for her coveted "Favorite Things" list. Moore said an Oprah Daily
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