Charles Holive said he measures AI success in dollars and productivity, not tokens. Morteza Nikoubazl/NurPhoto via Getty Images BNP Paribas CIB's AI chief officer says tokenmaxxing can be a "vanity metric." Instead, he said his team measures AI ROI against revenue and productivity. His comments come as some tech firms like Amazon and Uber question the ROI of AI spending. For the past year, Silicon Valley has been obsessed with "tokenmaxxing" — the idea that maximizing AI usage (and therefore