Business Insider
US · 1 hrs ago
Americans are swapping steak dinners for egg breakfasts
Younger diners, and workers eagers to socialize, are helping power a breakfast boom.
georgeclerk/Getty Images
Breakfast is getting a new life in a cash-strapped, health-obsessed America.
Gen Z and millennials are drawn to breakfast spots for affordability and socializing.
Innovative drinks are attracting younger, affluent customers to breakfast venues.
It's breakfast time in America, where the utilitarian morning meal has taken on a new life.
"To me it's simple, unpretentious. It doesn't have…
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