Business Insider
Business Insider
US · 1 hrs ago

Americans are swapping steak dinners for egg breakfasts

Younger diners, and workers eagers to socialize, are helping power a breakfast boom. georgeclerk/Getty Images Breakfast is getting a new life in a cash-strapped, health-obsessed America. Gen Z and millennials are drawn to breakfast spots for affordability and socializing. Innovative drinks are attracting younger, affluent customers to breakfast venues. It's breakfast time in America, where the utilitarian morning meal has taken on a new life. "To me it's simple, unpretentious. It doesn't have…
Business Insider
Do you trust Business Insider?
Sign in to rate
Discussion
?

No comments yet — be the first to start the discussion!