The Verge
US · 4 hrs ago
✦ 75✓ Factual
Amazon’s four-day Prime Day begins on June 23rd
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Amazon has announced that Prime Day 2026 will take place in June rather than its traditional July slot, running from June 23–27, with Prime members receiving exclusive deals and benefits.
Amazon’s four-day Prime Day begins on June 23rd
Amazon bucked its usual tradition of having Prime Day in July. Prime Day 2026 is happening in June, kicking off in just a few weeks. Prime members will get access to many deals starting June 23rd at 3:01AM ET through June 27th at 3:01AM ET.
As with Amazon’s previous events, you don’t need to be a Prime member to buy products during Prime Day, but there will likely be member-exclusive sales. Moreover, you’ll get fast shipping on purchases, access to Prime Video, plus other member benefits (like a
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