Alton Towers slashes day pass to £29pp in summer deal

What's OnShoppingAlton TowersIt's a perfect deal for the summer holidays13:56, 17 Jul 2026This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreMerlin Entertainments (which owns Alton Towers) has just launched a huge deal that's not to be missed and perfect for the summer holidays. On the Alton Towers website, visitors can currently get a day pass from £29.75 per person when booked in advance.This means you can save up to £38 instead of paying on the day as prices at the gate vary from £68. The ticket gives you single day admission to Alton Towers on the date selected.If you're under 90cm, you can go for free (the deal applies for up to four children) with at least one paying adult. Visitors younger than 12 must be accompanied by an