Almost time for kickoff: Where to shop college football merch before game day

Can you smell that? That’s the sweet smell of competition. And for whatever reason, it feels extra potent this year. Maybe it’s the deals. It’s been a long offseason, folks. But now, we’re just a few weeks away from the first games of the 2025-2026 College Football season. Will Indiana rise to the top again? Or will another organization knock them off their throne? There’s only one way to find out, and the journey begins in just a few days. Looking for the best way to shop college football apparel? You’ve come to the right place. Below, we’ve included college apparel options for every playoff team, with options on hats, hoodies, half-zips, coolers, jerseys, and more. It’s time to be true to your school. Are you ready to represent? Below, scroll to find a ton of college team apparel options