Julie Ashfield is Aldi’s chief commercial officer07:08, 05 Jul 2026Many shoppers are paying more than they need to when trying to eat healthily, according to Aldi’s chief commercial officer Julie Ashfield. With premium protein products and other specialist “health” ranges becoming increasingly popular, Julie said shoppers could build a balanced diet by combining these with some of the supermarket’s cheapest and most nutritious foods instead.‌From frozen vegetables to high-fibre cupboard staples, Julie has shared the supermarket shortcuts she believes can help shoppers eat well without overspending.‌'Some of the healthiest foods are also the cheapest'Many shoppers assume healthy eating means buying premium products or pricey protein snacks - but there are plenty of affordable everyday stapl