Business Insider
US · 1 hrs ago
AI search is exposing a hidden weakness in the way many brands operate
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AI search is exposing a hidden weakness in the way many brands operate
Corporate silos are becoming a problem in the AI era, per Adobe's Semrush.
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The rise of AI search is exposing an organizational problem that companies often ignore.
Only 22% of US marketers recently polled by Adobe's digital marketing platform, Semrush, said they had a "fully integrated" AI search and search engine optimization strategy. The rest des
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