AI-designed fashion gives boost to Japan apparel giant World

Artificial intelligenceSome items designed by tool sell out shortly after releaseBoth the garments and the models in World's OO line were designed by generative AI. (World)REI NAKAFUJIAugust 5, 2026 23:53 JSTTOKYO -- World, a major Japanese apparel company, has debuted a brand called OO that makes heavy use of generative artificial intelligence for design, with some items selling out shortly after becoming available.