The Verge
US · 1 hrs ago
✦ 72◉ Centre
AI ‘content creators’ are getting harder to spot
72Quality
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AI Analysis
Quality 72/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline
AI-generated influencers and content creators are becoming increasingly difficult to distinguish from human creators, raising questions about authenticity and disclosure on social media platforms.
AI ‘content creators’ are getting harder to spot
Aitana Lopez, AI avatar by creative agency The Clueless. | Image: The Clueless
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How it started
At first, AI influencers were relatively easy to identify - and to ignore. Aside from the occasional bursts of hype, they didn't seem to change much about the way social
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