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International · 1 hrs ago
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AI at the World Cup: smarter tactics, healthy players, safer crowds – but new risks
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The 2024 FIFA World Cup in North America is set to be the largest sporting event ever and will feature extensive use of artificial intelligence across multiple aspects of the tournament, from player performance analysis to crowd safety.
AI at the World Cup: smarter tactics, healthy players, safer crowds – but new risks
With 48 teams and 104 games across 16 host cities and three countries (the United States, Canada and Mexico), this year’s FIFA World Cup is projected to be the biggest sporting event ever in terms of attendance, revenue and global viewership.
It also promises to be the most technologically advanced, and artificial intelligence (AI) in particular will touch almost all aspects of the tournament.
This reflects a growing use of AI in soccer and across elite sport, with tools being applied not only t
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