Fast Company
Fast Company
US · 40 mins ago

AG1 joins the gummy craze: Why the powder pioneer is suddenly betting on chewable wellness

Who doesn’t love a gummy? Gummies packed with vitamins and minerals have taken over health and wellness aisles, giving consumers a wholesome way to embrace “little treat” culture. These days, you can have your nutrition and your sugar fix, too. Now, the supplement pioneer AG1 is introducing a gummy of its own to this increasingly crowded market. AG1 Essentials Gummies launches today, packing 50 vitamins and minerals into berry-shaped gummies with a fruity flavor evocative of apple and…
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