Affluent Big Four partners lack ‘fire in the belly’ to disrupt consulting market

The trend of Big Four partners leaving to launch boutique consultancies has been prominent in recent years. But Q5 Partners’ co-founder has told City AM that many would struggle to build true challenger brands without an “all or nothing” approach. Five founders, including managing partner Olly Purnell, launched boutique consultancy firm Q5 Partners at the height of…