Le Monde English
Le Monde English
Europe · 1 hrs ago

Adolf and Rudolf Dassler, the Cain and Abel of sports shoes

'Sewn and torn' (6/6). Love stories and friendships can sometimes end badly, even in the world of fashion. United by their passion for sports, the two German brothers grew their shoe factory for more than a decade. Separated by WWII, each went on to create his own brand, Adidas and Puma, through which their fierce rivalry was played out.
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