Adobe to offer free access to AI tools in Saudi Arabia in $4 billion deal

Aug 31 : Adobe said on Monday it has expanded its tie-up with Saudi Arabia's Ministry of Communications and Information Technology and Saudi government-backed AI firm Humain to provide citizens with 12 months of free access to its AI-powered tools.The company said it plans to offer over 27 million eligible Saudi citizens and residents free access to its Adobe Firefly Standard subscription tier, plus Adobe Express Premium features, including a new image generation model "tuned to Saudi culture." Its commitment is valued at more than $4 billion.The image model is jointly developed by Adobe and Humain, backed by Saudi's sovereign wealth fund, and will allow users to create "culturally aligned" images using Arabic-language prompts.The free access will start rolling out by the end of 2026, Adob