A small-business mecca in Philadelphia is leaning into World Cup fandom

Team France fans enjoy French beer at the South Philadelphia wine bar Supérette. Gab Bonghi for BI Despite Philadelphia's permit challenges, small businesses on East Passyunk Avenue are thriving amid the World Cup. Local shops in East Passyunk attract global visitors with creative World Cup block parties. Small businesses are using their proximity to Philadelphia Stadium to encourage visitors. Two miles north of Philadelphia's World Cup games sits a small but mighty mecca of small businesses…