MarketWatch
US · 51 mins ago
✦ 72◉ Centre
A ‘rudderless’ Lululemon needs to ditch logos and get back to basics, analysts say
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Quality 72/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline
Analysts are criticizing Lululemon's recent strategic direction, suggesting the company should simplify its branding and return to basics as its stock price declines to levels not seen since 2018.
A ‘rudderless’ Lululemon needs to ditch logos and get back to basics, analysts say
“Make the color palette normal again,” one analyst said, as Lululemon’s stock sinks toward its lowest close since May 2018.
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