Business Insider
US · 1 hrs ago
A pain point in my Wall Street schedule inspired me to leave Citadel to found a laundry startup
Maria Cabral Menezes got the idea for WashWise while working on Wall Street.
WashWise
Maria Cabral Menezes came up with WashWise, a 'dry shampoo for clothes,' while working on Wall Street.
Menezes watched fellow traders at Citadel carry smelly gym bags and rewear clothes at conferences.
She said Wall Street skills helped her raise $1.2 million in pre-seed funding and secure investors.
This as-told-to essay is based on a conversation with Maria Cabral Menezes, 27, who founded the brand…
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