A <em>Spider-Man</em> Ad Beamed Directly to Your Car

What does a roughly $100,000 BMW 7 Series buy you? With a few taps on the sedan’s massive touch screen, you can play Pac-Man while it parks itself. Last week, BMW added a new feature to its infotainment system: When drivers start up their car, they are greeted by the following message: “Surprise! Spider-Man just dropped on your BMW!” Click on the prompt, which appears in most BMWs made after 2020, and the touch screen is taken over by a commercial for Spider-Man: Brand New Day, the latest…